David Sarnoff, who was born in poverty in the village Uzlyany Minsk province of Russia, was the greatest visionary in the history of broadcasting. His administrative genius turned the Radio Corporation of America (RCA) and its subsidiary Broadcasting Company NBC-C in the first big industrial conglomerate media, as a model for other electronic media, and - except maybe the Ford - the largest U.S. corporations has grown primarily as a result of the efforts of one man.
Experienced telegraph operator who has received national recognition for the reception of signals from the SOS sinking of the Titanic, Sarnoff in 1915, predicted that every American home will have a radio. In the early 1920′s. He became a popular "wunderkind from the radio." In 1926, he used the free airwaves to create the first radio network covering the whole country. Like a modern Medici, he developed together with the lucrative commercial shows and cultural programs, such as a concert of symphonic orchestra Al-Bi-Si under Arturo Toscanini. In 1944, the Association of television announcers called him the father of American television ", and really no one else Sarnoff did not contribute to the development of this mass formation. Overcoming the resistance of many powerful figures RCA, he later insisted on the distribution of color television.
Every time his dream became a reality due largely to its administrative skills and unyielding course of action. Sarnoff has changed people′s approaches to understanding and entertainment of each other. He helped create the communications industry and contributed to its growth is limited only by apparently endless ideas of the great inventors.
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| Photo: "David Sarnoffrn" |
Sarnoff is not worried about the growing obsolescence of the network system. Information highways, satellite and cable broadcasting, interactive cinema and computers, video games, virtual reality, holographic images, real as Princess Leia in "Star Wars" - all offspring of the revolution headed by Sarnoff communications. The world is not enough to sit back and just laugh at the jokes of Jack Benny, transmitted by radios company "Westinghouse, or over the show, shown on RCA televisions in wooden cases. Earth became a global village, where such businesses as Sarnoff, found for all of us a way to quickly communicate with sound, and then the visible image.Sarnoff′s childhood in imperial Russia is left far behind by the powerful office suites manager in Radiositi "in New York. His father, an itinerant painter Abraham, emigrated to America in 1896 and four years later summoned his young family. David grew up in the squalor of the New York district of the Lower East Side. Aside from long hours spent his childhood in Russia to study the Talmud, six days a week, Sarnoff has not received almost no education. My father was not able to support a family, and about ten years old, David has earned his bread for the family, selling hawking newspapers in Yiddish. Realizing that you can earn more if you use different vendors and small traders to sell newspapers, Sarnoff created the first profitable network.
In 1906, fifteen-year-boy went to work for the telegraph company Marconi. Working gofer at a great inventor of wireless telegraphy - the Guglielmo Marconi, Sarnoff learned to speak in English almost without an accent, read newspaper articles and to understand the complex management of the company and its equipment.
He was appointed manager of the Marconi station at Sea Gate in Brooklyn, and then the operator of the telegraph equipment company in a department store "Uanameyker" in Manhattan.
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| Photo: "David Sarnoffrn" |
In 1912 he was one of the few telegraph operators, who took a distress signal from the steamer "Olympic", located at 1400 miles in the cold waters of the North Atlantic: "The steamer Titanic collided with an iceberg. Sinks quickly. " Dvadtsatiodnoletny boy became known throughout the country following seventy-two hours, because the message conveyed by national newspapers, which had received from the radio and at sea rescue vessels. President William Howard Taft ordered radio silence that Sarnoff could lead reception without interference. Congress and the whole country is recognized as a result of the shipwreck, that radio is not just a scientific curiosity, a federal law, all large vessels were required to install radio transmitters. Ability to transmit SOS signal has now become a necessity. Later, Sarnoff recall, not without irony that the death of the "Titanic" stuck out of radio and himself.RSA - the brainchild of General Electric, Westinghouse, AT x26 T "and" United Fruit "- acquired the Marconi wireless telegraph in 1919, Sarnoff became commercial director of RSA was founded in 1926, NBC C and in 1930 became president of the conglomerate. Unlike its main rival, William Paley of the C-CBS, Sarnoff did not possess an innate instinct in the selection of popular programs. His public position was that he preferred the cultural program and saw its role in protecting the public good, and not to make profits. With taste, Sarnoff peopled his radio show, the big names, many of whom have been stolen shortly before the Paley Television. Sarnoff also outpaced Paley in the development of the necessary equipment for the demonstration shows that they are both set.
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| Photo: "David Sarnoffrn" |
Cu CBS did not manage to produce their own television sets. For years RCA Sarnoff remained a jewel among the electronics companies and served as a model for Sony and Mitsubishi.Concerts Toscanini (send the first radio and later television) not only for the first time have taught millions of Americans to classical music, but also saved the network from government control in the days of President Franklin D. Roosevelt. RSA is also used for concerts selling records Toscanini - one of the first and most astonishing examples of cross-selling in the entertainment industry.
Like many Titans industry Sarnoff was actively involved in governmental and philanthropic affairs. During the Second World War, Roosevelt awarded him the rank of brigadier general in the U.S. Army Reserve, and the rest of his life he was called general. His military rank was he fully fit. Unlike Paley, who was trying to conceal their Jewish roots of ostentatious worldliness, Sarnoff bristled at the slightest manifestation of anti-Semitism and made it clear who he is and where (including in a conversation with Nikita Khrushchev).
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